In fact, the headline here is Adobe’s ability to scale generative AI by integrating it across the ubiquitous Creative Cloud – from Photoshop to Illustrator. Those integrations will be where the magic is. Firefly will be available immediately in standalone form, with direct integrations across Creative Cloud programs to come in the near term. Adobe has launched Firefly, bringing generative AI to the Creative Cloud. Now, the king of creative software and brand marketing has followed this same logic. In both cases, generative AI can be used to create custom imagery or at least be a part of the workflow, such as inspiration and storyboarding. The thought is that brand marketing requires visual assets, such as the stock images seen throughout most business websites, as well as product-specific images. ![]() And potential beneficiaries include brand marketers themselves. Disrupted parties include stock image libraries used in brand marketing. During Episode 3 of Localogy’s This Week in Local podcast, we discussed the beneficiaries and disrupted parties of the hot (and then new) generative AI trend.
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